Back at the beginning of April, I had the pleasure of meeting the lovely women behind the brand new book: Ripe: A Fresh, Colorful Approach to Fruits and Vegetables at the IACP Book and Blog Festival.

ripe cookbook giveaway
{Cover photo of Ripe by Paulette Phlipot and used with permission from Running Press; please note that the other photos in this post were made by yours truly}

Author Cheryl Sternman Rule and Photographer Paulette Phlipot are both wildly talented: together, they’ve created a color coded celebration of produce that’s bursting with gorgeous photos, fantastic recipes, and innovative ideas for using fruits and vegetables. I treasure my signed copy, and I am excited to tell you about a recipe inspired by Ripe today; I am also thrilled to be giving away a copy to one of you.

But before we get to the recipe and the giveaway (which also includes a shipment of fresh endive courtesy of Discover Endive), I want to share a little “Q and A” I did with Cheryl by phone late last week:

Q. Can you tell me about how you and Paulette came to make such a fun and unique book? A book that truly celebrates fruits and vegetables?

A. Paulette originally wanted to do a fruit and vegetable-based photo book. She approached me, and together we expanded her initial vision into a cookbook. I wanted to write about the possibilities I see when I come face to face with produce. We wanted it to be filled with excitement and beauty and not seasonally-oriented or nutritionally-oriented. We wanted to do something different. We spent a year after we met talking many times about how we could collaborate on a project that would meld together both our visions.

Q. I think of the writing on your blog as being a bit serious, whereas the writing in Ripe is quite lighthearted. Do you agree with this generalization? Also, what was it like to win the IACP “Best Food Blog” award the same week that your first book was published?

A. The answer to the first question is “not really.” I am 100% myself in my blog posts, and in this book, as well (as opposed to when I’ve written for magazines, and have to write in a certain voice). My blog posts are both fun and serious (though it seems like the serious ones get more attention)… the book is mostly just fun.

Winning the IACP award for my blog was wonderful. Truly a special experience. I was surprised to be nominated and delighted to win; the timing could not have been better.

Q. Can you talk a bit about the visuals of the book? The photos and the design?

A. Paulette and I made a joint decision to take a whimsical approach to the book as a whole. We wanted to highlight the produce close up and cut open, and we wanted everything to be bright and colorful. Paulette’s creative vision and photography skills have no limits, so she gets all the credit for the look of the photos and the brilliant idea to color code the chapters, as well.

Running Press did a great job with the design. We love the way the colors are super saturated and how the size of the book is a bit unusual: it’s meant to be more of a gift book than a big, fat reference, and it’s selling very well in both traditional and non-traditional venues as a result. The design of the book surpassed all of our expectations.

A big thanks to Cheryl for taking time out of her busy schedule to speak with me about the book! For more information about Ripe including details of Cheryl and Paulette’s book tour events, please check out The Ripe Cookbook website :)


So as you may or may not know, I’ve been working with the folks from Discover Endive for the past few months to help promote their product*. Healthy, versatile endive has become a staple in my home, and I hope that it will become a staple in yours, too.

This salad is inspired by one of the “Simple Uses for Endive” in Ripe. To make it, I combined two heads of red endive with one chopped green apple, about two tablespoons of crumbled blue cheese (goat cheese would also be excellent, and is actually what Cheryl recommends in the book), and another two tablespoons of chopped pistachios. I dressed everything with generous splashes of olive oil and sherry vinegar, and I thought it was a great salad; add some chopped grilled fish or chicken and you’ve got an easy meal that’s perfect for warmer weather.

And now for the giveaway…the third one I’m running to celebrate my blog turning three this month!

This giveaway is for one shipment of endive (a 2-3 month supply, as endive lasts for quite a long time when it’s refrigerated) plus a copy of Ripe: A Fresh, Colorful Approach to Fruits and Vegetables by Cheryl Sternman Rule with Photography by Paulette Phlipot.

Please note that Ripe has gone into a second printing, so you should receive your copy of the book sometime in June.

Official Rules: No purchase necessary. Open to US residents in the continental US only, excluding Alaska. You must be 18 years or older to enter. This giveaway will end on Monday May 28th 2012 at 11:59 pm EST. One winner with a valid entry will be selected at random using Winner will be notified by email and will have 48 hours to claim their prize or another winner will be selected.

To enter, please leave a comment below.

For an additional entry (please leave an additional comment), please follow Discover Endive on twitter.

Thank you and good luck!

*I am being compensated for my efforts to promote California endive; all opinions are 100% mine.


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  1. 1

    gail — May 22, 2012 @ 10:48 am

    thanks for the giveaway

  2. 2

    Ronda Westhoff — May 22, 2012 @ 10:58 am

    I love using endive. It is unique in both flavor and shape. Hope I win this cookbook and endive! Food and cooking are my passion. I get bored with food and so am always trying new recipes and new ingredients.

  3. 3

    Jessica — May 22, 2012 @ 11:16 am

    This book sounds fantastic, as does the supply of endive! I have an endive recipe planned for my graduation party in June, and I’m determined to use more of it this year in general.

  4. 4

    Jessica — May 22, 2012 @ 11:17 am

    I follow Discover Endive as @petitanana!

  5. 5

    Teri McHugh — May 22, 2012 @ 11:39 am

    I have never used Endive and am looking for new adventures in the kitchen! The book looks perfect for my garden too!

  6. 6

    Amanda — May 22, 2012 @ 11:40 am

    The cookbook sounds great, like it would be totally up my ally. I’d also love to try my creative hand at coming up with some new recipes for endive. Congrats on your 3rd year of blogging!

  7. 7

    Laura Confer — May 22, 2012 @ 11:46 am

    I followed Discover Endive on Twitter! Thank you :)

  8. 8

    Laura Confer — May 22, 2012 @ 11:47 am

    Thank you for the giveaway! We <3 endive, and the cookbook looks like an amazing resource for the kitchen.

  9. 9

    Keely Murdoch — May 22, 2012 @ 11:52 am

    What a fun idea!! That book looks amazing!

  10. 10

    Janis — May 22, 2012 @ 12:11 pm

    What a great concept for a book.

    I adore endive!

  11. 11

    Angelia Hyde — May 22, 2012 @ 12:19 pm

    Great idea!! This book looks inspiring:)

  12. 12

    ELLEN — May 22, 2012 @ 12:28 pm

    WE love fruits and veges and can always use new recipes for them1

  13. 13

    jwlucasnc — May 22, 2012 @ 12:31 pm

    What an exquisite book and a great year for Cheryl Sternman Rule! Can’t wait to flips the pages and be inspired.

  14. 14

    Grace — May 22, 2012 @ 1:06 pm

    Endive is one of those veggies I just haven’t tried but want to. Thanks for the inspiration.

  15. 15

    Sara P. — May 22, 2012 @ 1:17 pm

    This book looks amazing! (fingers crossed!)

  16. 16

    Sara P. — May 22, 2012 @ 1:17 pm

    I follow Discover Endive on twitter!

  17. 17

    heather — May 22, 2012 @ 1:30 pm

    An intriguing giveaway with the cookbook AND fresh endive. Love it! Definitely an underutilized vegetable in our kitchen, although we love it roasted and grilled.



  18. 18

    Julie @BananasForBourbon — May 22, 2012 @ 2:02 pm

    Oh wow! What a great giveaway! Endive is so amazing, but just never very affordable at my local markets for some reason. A large supply would be amazing.

  19. 19

    Julie @BananasForBourbon — May 22, 2012 @ 2:02 pm

    I follow discover endive on twitter :)

  20. 20

    Jan — May 22, 2012 @ 2:37 pm

    I love endive, but not a lot of grocery stores is WI carry it. I never see the red endive. Wish we could get some of that out here in the upper midwest!

    The book looks fabulous!

  21. 21

    Joan — May 22, 2012 @ 2:54 pm

    Sounds like a great book and a wonderful giveaway. I’ve only tried endive in a salad mix. Haven’t seen them in our stores but would love some.

  22. 22

    Lori B — May 22, 2012 @ 3:37 pm

    What a beautiful salad! I’d love to win a copy of the Ripe cookbook.

  23. 23

    Laura (Tutti Dolci) — May 22, 2012 @ 3:46 pm

    What a stunning cover – I’d love to win a copy of Ripe!

  24. 24

    Jenny — May 22, 2012 @ 3:49 pm

    The book sounds fantastic and I love endive! What a blog birthday celebration you are having!

  25. 25

    Jenny — May 22, 2012 @ 3:49 pm

    I followed @DiscoverEndive on twitter @icywit

  26. 26

    Melissa C. — May 22, 2012 @ 3:50 pm

    I can imagine an all endive themed party! Think of all of the possibilities…

  27. 27

    Linda S. — May 22, 2012 @ 4:46 pm

    I’ve used curly endive, but never Belgian endive; the color in the photo is almost that of radicchio.

  28. 28

    toulon oconnor — May 22, 2012 @ 4:54 pm

    Would love to win this!! Fresh cooking out of my garden is right up my alley!

  29. 29

    Marnely Rodriguez — May 22, 2012 @ 5:53 pm

    I’d love to win this cookbook! Looks gorgeous!

  30. 30

    Marnely Rodriguez — May 22, 2012 @ 5:54 pm

    I follow Discover Endive on Twitter

  31. 31

    Cassy — May 22, 2012 @ 6:00 pm

    It has been years since I had endive but it so hard to find where I live (although I am very sure that it is grown near me) and the cookbook looks gorgeous. I am always so much more excited when I can see beautiful pictures of what the dish will look like.

  32. 32

    Dre Horton — May 22, 2012 @ 6:21 pm

    Cool! I love endive but don’t cook w/it very often because it is so expensive. The book looks awesome.

  33. 33

    Sam H — May 22, 2012 @ 6:39 pm

    This book looks awesome! Thanks for hosting the giveaway!!

  34. 34

    Urban Wife — May 22, 2012 @ 7:30 pm

    What a wonderful giveaway!

  35. 35

    Denise T — May 22, 2012 @ 8:32 pm

    Love your site. The book looks very interesting and artistic. I am very interested in exploring veggies I haven’t tried yet. Introduced my kids to fresh brussel sprouts today and they were all amazed they like them. Who knew? Thanks.

  36. 36

    Denise T — May 22, 2012 @ 8:33 pm

    I follow Discover endive on Twitter.

  37. 37

    Ivory — May 22, 2012 @ 9:42 pm

    Grilling endive with a ameretto brown sugar glaze is divine

  38. 38

    Rebecca Walker — May 22, 2012 @ 9:58 pm

    I love endive actually. I have been on a mission to bring healthier and less processed food to our family table recently (not easy with two teenage sons), and I would love to have the endive to experiment with and I would REALLY love to have access to the tips and recipes in this book for new ideas and presentations. I don’t follow Twitter unfortunately, but I enjoy this blog. Thanks for the interview.

  39. 39

    Renata — May 22, 2012 @ 10:09 pm

    Wow – I love tasty endive chopped into salads & Ripe looks amazing! Thanks so much for the fabulous tasty giveaway!

  40. 40

    Christine — May 23, 2012 @ 12:35 am

    Fruit and veggies are my favorites!

  41. 41

    Christine — May 23, 2012 @ 12:36 am

    Following Discover Endive!

  42. 42

    Melanie — May 23, 2012 @ 1:29 am

    In an effort to focus on bringing more fresh, wholesome nutrition into my diet I am very interested in the Ripe cookbook. The fun and vibrant pages are bonus! Endive being full dark colored goodness fits perfectly in my “eat more of these” list…Thank you for this opportunity!

  43. 43

    Marie W — May 23, 2012 @ 1:54 am

    I love endive and wouldn’t mind at all to wait for 2nd printing of Ripe in June. Great giveaway! Thank you.

  44. 44

    Shelley Alexander — May 23, 2012 @ 3:09 am

    I love endive and all things involving fruits and vegetables so I would really appreciate a chance to win the Ripe cookbook. Thanks for hosting the giveaway!

  45. 45

    Lyn Deardorff — May 23, 2012 @ 4:47 am

    Just bought my first endive in years at a local green market. thanks for the interest!

  46. 46

    Heike — May 23, 2012 @ 5:43 am

    Nice giveaway. I love endive, but it seems like I can’t get enough of it in rural NC. The book looks most appetizing :)

  47. 47

    Eri — May 23, 2012 @ 5:45 am

    Nice giveaway!

  48. 48

    Eri — May 23, 2012 @ 5:45 am

    I am following “Discover Endive” on Twitter now!

  49. 49

    Leslie Goldenberg — May 23, 2012 @ 6:28 am

    I can’t wait to get my hands on this book~

  50. 50

    Dana — May 23, 2012 @ 7:58 am

    I have always wanted to try endive, but was never sure how to use it.

  51. 51

    Jessen — May 23, 2012 @ 8:15 am

    Veggies Rock! I have turned my family into Veggie Lovers. They now (unlike before) love kale, asparagus, brussels, celery root, Carrots, Yams, etc. I think learning how to cook each Veg. really makes a difference. Also, learning different flavors they go with and always switching it up. Broccoli, string beans and cauliflower was all I grew up with and always paired with lemon, expect the cauliflower. The only way I had it in the past was fried for Makloubeh (Arabic Rice, onion and Cauliflower dish). It’s yummy, but roasted is delicious too!

  52. 52

    Georgiana — May 23, 2012 @ 9:04 am

    I love endive in salads but not sure how else to use it so the Ripe cookbook which is beautiful would definitely be inspiring!

  53. 53

    Georgiana — May 23, 2012 @ 9:04 am

    Following Endive on Twitter too – thanks so much! :-)

  54. 54

    Lori Taube — May 23, 2012 @ 9:49 am

    what an exciting giveaway, thanks so much for sharing this lovely book!

  55. 55

    Jess — May 23, 2012 @ 10:44 am

    I’d love a copy of Ripe and a supply of endive!

  56. 56

    Olivia — May 23, 2012 @ 11:05 am

    I’ve had my eye on Ripe, it looks gorgeous! Endive isn’t my favorite, though.

  57. 57

    Jen — May 23, 2012 @ 12:40 pm

    Looks like a great cookbook!

  58. 58

    Dorothea — May 23, 2012 @ 12:48 pm

    What a wonderful giveaway – I’ve had my eye on Cheryl’s book ever since I first heard about it!

  59. 59

    Rebecca — May 23, 2012 @ 3:30 pm

    I would love to win this cookbook!

  60. 60

    Rebecca — May 23, 2012 @ 3:31 pm

    I am now following Discover Endive on twitter!

  61. 61

    Iva — May 23, 2012 @ 3:39 pm

    I would like to learn more about endive, looks very healthy.

  62. 62

    amelia from z tasty life — May 23, 2012 @ 8:48 pm

    Winnie: well first of all happy 3rd blogiversary! What a great interview: I loved hearing the background behind this stunning book. I am all about “ripe” food eaten at it’s peak.

  63. 63

    Amy — May 24, 2012 @ 1:21 am

    Gorgeous salad! I haven’t had endives in ages, but this makes me want to bring them back to the kitchen and make this salad pronto :)

  64. 64

    Christine — May 24, 2012 @ 2:51 am

    I would love some more ideas on how to feed my spouse fruits and veggies. He just dreads the word salad from long before we met, and it is hard to get him to come around to the idea of other salads besides “regular” salad.

  65. 65

    Virginia — May 24, 2012 @ 6:35 am

    I love endive, and I would love this book!

  66. 66

    Theresa N — May 24, 2012 @ 7:00 am

    With all the fresh produce available in the summer it would be wonderful to have is book.

  67. 67

    tristen — May 24, 2012 @ 8:10 am

    I hardly ever use endive, but this article inspires me to do so! thanks!

  68. 68

    kelly — May 24, 2012 @ 11:28 am

    this book looks so stunning- love the simple cover photo. I’d love to win!

  69. 69

    Ruth — May 24, 2012 @ 5:26 pm

    I love endive – the crunch and flavor are both slightly unexpected every time.
    I don’t use it often enough!
    Thanks for the nudge and the opportunity!

  70. 70

    Ray — May 24, 2012 @ 5:57 pm

    Would love to learn about healthy endive and how to use it more!

  71. 71

    Ray — May 24, 2012 @ 5:58 pm

    Following Discover Endive on Twitter

  72. 72

    Paula — May 24, 2012 @ 6:50 pm

    Cooking and baking are my passion. I haven’t tried endive, but looks wonderful. I would love to win the book as the cover looks gorgeous!

  73. 73

    karen — May 24, 2012 @ 10:09 pm

    What a great giveaway, I love Cheryl’s Blogs and I love my veggies so I’d be pretty happy to win this!

  74. 74

    Barb K — May 25, 2012 @ 1:36 pm

    This looks like a good cookbook to learn how to make meals that you would not make most of the time. I like to try various recipes.

  75. 75

    Tiffany — May 25, 2012 @ 2:36 pm

    looks good!

  76. 76

    Desiree — May 25, 2012 @ 5:12 pm

    Looks so good good . Never used endive much

  77. 77

    Shanda S. — May 28, 2012 @ 8:45 am

    I’ve never tried endive, but I’m always up for new things in the kitchen. This would be great. Thanks for the opportunity!

  78. 78

    Shanda S. — May 28, 2012 @ 8:49 am

    Following Discover Endive on twitter.

  79. 79

    Nancy — May 28, 2012 @ 2:51 pm

    Just found your website – thanks. Endive – yum

  80. 80

    Kristin — May 28, 2012 @ 6:30 pm

    I’ve never tried endive, but always wanted to….looks like this might be my chance to get busy loving endive!

  81. 81

    Kristin — May 28, 2012 @ 6:31 pm

    I’m following Discover Endive on Twitter!

  82. 82

    Amanda H. — May 28, 2012 @ 7:09 pm

    I just found your website while surfing around, learning about canning. What a fun giveaway! I look forward to enjoying your blog.Thanks!!

  83. 83

    Carmen — May 28, 2012 @ 10:45 pm

    I would love to win this – thanks for the chance!

  84. 84

    Jyssica Seebeck — May 28, 2012 @ 11:39 pm

    I just found this blog through and I am SO glad I did! This is a great blog and I am so excited to read more! Ripe looks like such a great book!

  85. 85

    Lana — May 29, 2012 @ 12:53 am

    Congratulations on turning three – it is quite an accomplishment! Here is to many more blogging years to come and enjoyable posts for us to read! Cheers!
    I just leafed through Cheryl’s book and it is really stunning. I love the approach and groupings by color. The two of them seem to make great partners.

  86. 86

    Lana — May 29, 2012 @ 12:54 am

    And I have been following the Endive people for a while:)

  87. 87

    Emily — June 1, 2012 @ 9:30 pm

    Love your blog. Thanks for the delicious recipes and, now, for the chance to win a great book.

  88. 88

    Emily — June 1, 2012 @ 9:31 pm

    I’m following @discoverendive!

  89. 89

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  90. 90

    Grilled Endive Caprese Salad from Winnie of Healthy Green Kitchen « Discover Endive: a blog featuring California Endive recipes, tips, insights and more. Join Endive Guy for fun food conversation! — June 7, 2012 @ 2:51 pm

    […] Endive Green Apple Salad […]

  91. 91

    Q and A with Cheryl Sternman Rule (Plus Endive Green Apple Salad and an Endive/Ripe Cookbook Giveaway) | Easy And Healthy Meals — June 15, 2012 @ 10:09 pm

    […] Healthy Green Kitchen Filed Under: Healthy Recipes Tagged With: Apple, Cheryl, Cookbook, Endive, Endive/Ripe, Giveaway, Green, Plus, Rule, Salad, Sternman […]

  92. 92

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